Beginner’s Guide on How to Write an Ebook

    The hardest part of writing is the first sentence. When you look at the whole project, it seems like an impossible task. That’s why you have to break it down into manageable tasks. Think of climbing a mountain. You are standing at the foot of it and looking up at its summit vanishing into the clouds. How can you possibly scale such an immense and dangerous mountain?

    There is only one way to climb a mountain … step by step.

    Now think of writing your ebook in the same light. You must create it step by step, and one day, you will take that last step and find yourself standing on the summit with your head in the clouds.

    The first thing you have to do, as if you actually were a mountain climber, is to get organized. Instead of climbing gear, however, you must organize your
    thoughts. There are some steps you should take before you begin. Once you’ve gone through the following list, you will be ready to actually begin writing your ebook.

    Beginning Steps to Writing an Ebook

    First, figure out your ebook’s working title. Jot down a few different titles, and eventually, you’ll find that one that will grow on you. Titles help you to focus your writing on your topic; they guide you in anticipating and answering your reader’s queries. Many non-fiction books also have subtitles. Aim for clarity
    in your titles, but cleverness always helps to sell books as long as it’s not too cute. For example, Remedies for Insomnia: twenty different ways to count
    sheep. Or: Get off that couch: fifteen exercise plans to whip you into shape.

    Next, write out a thesis statement. Your thesis is a sentence or two stating exactly what problem you are addressing and how your book will solve that problem. All chapters spring forth from your thesis statement. Once you’ve got your thesis statement fine-tuned, you’ve built your foundation. From that foundation, your book will grow, chapter by chapter.

    Your thesis will keep you focused while you write your ebook. Remember: all chapters must support your thesis statement. If they don’t, they don’t belong in your book. For example, your thesis statement could read: We’ve all experienced insomnia at times in our lives, but there are twenty proven techniques and methods to give you back a good night’s sleep.

    Once you have your thesis, before you start to write, make sure there is a good reason to write your book. Ask yourself some questions:

    * Does your book present useful information and is that information currently relevant?

    * Will you book positively affect the lives of your readers?

    * Is your book dynamic and will it keep the reader’s attention?

    * Does you book answer questions that are meaningful and significant?

    If you can answer yes to these questions, you can feel confident about the potential of your ebook.

    Another important step is to figure out who your target audience is. It is this group of people you will be writing to, and this group will dictate many elements of your book, such as style, tone, diction, and even length. Figure out the age range of your readers, their general gender, what they are most
    interested in, and even the socio-economic group they primarily come from. Are they people who read fashion magazines or book reviews? Do they write letters in longhand or spend hours every day online. The more you can pin down your target audience, the easier it will be to write your book for them.

    Next, make a list of the reasons you are writing your ebook. Do you want to promote your business? Do you want to bring quality traffic to your website? Do you want to enhance your reputation?

    Then write down your goals in terms of publishing. Do you want to sell it as a product on your website, or do you want to offer it as a free gift for filling out
    a survey or for ordering a product? Do you want to use the chapters to create an e-course, or use your ebook to attract affiliates around the world? The more you know upfront, the easier the actual writing will be.

    Decide on the format of your chapters. In non-fiction, keep the format from chapter to chapter fairly consistent. Perhaps you plan to use an introduction to
    your chapter topic, and then divide it into four subhead topics. Or you may plan to divide it into five parts, each one beginning with a relevant anecdote.

    How to Make Your Ebook “User Friendly”

    You must figure out how to keep your writing engaging. Often anecdotes, testimonials, little stories, photos, graphs, advice, and tips will keep the reader turning the pages. Sidebars are useful for quick, accessible
    information, and they break up the density of the page.

    Write with a casual, conversational tone rather than a formal tone such as textbook diction. Reader’s respond to the feeling that you are having a conversation with them. Break up the length and structure of your sentences so you don’t hypnotize your readers into sleep. Sentences that are all the same length and structure tend to be a good aid for insomnia!

    Good writing takes practice. It takes lots and lots of practice. Make a schedule to write at least a page a day. Read books and magazines about the process of writing, and jot down tips that jump out at you. The art of writing is a lifetime process; the more you write (and read), the better your writing will become. The better your writing becomes, the bigger your sales figures.

    In an ebook that is read on the screen, be aware that you must give your reader’s eye a break. You can do this by utilizing white space. In art classes, white space is usually referred to as “negative space.” Reader’s eyes need to rest in the cool white oasises you create on your page. If your page is too dense, your reader will quit out of it as soon as their eyes begin to tear.

    Make use of lists, both bulleted and numbered. This makes your information easy to absorb, and gives the reader a mental break from dissecting your paragraphs one after the other.

    Finally, decide on an easy-to-read design. Find a font that’s easy on the eyes, and stick to that font family. Using dozens of fonts will only tire your readers out before they’ve gotten past your introduction. Use at least one and a half line spacing, and text large enough to be read easily on the screen, but small enough so that the whole page can be seen on a computer screen. You will have to experiment with this to find the right combination.

    Of course, don’t forget to run a spell and grammar check. You are judged by something as minor as correct punctuation, so don’t mess up a great book by tossing out semicolons randomly, or stringing sentences together with commas. (By the way, that’s called a “comma splice.”)

    Last of all, create an index and a bibliography. That’s it! You’ve written a book! Now all you have to do is publish your ebook online, and wait for download request from your website visitors.


    Chung Lee is a veteran web developer and internet marketer. He is also a managing partner of MindsConnect.net, a web development firm based in Washington, DC.


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    Be a Storyteller, Not Just a Speaker

    Stories develop themes. The themes chosen to illustrate the possibility of stories are:

    Relationships, Choice, Creativity, Making a Difference, Celebration.

    Speakers are ordinarily people, from teachers to grandparents, from mountain climbers to cancer survivors. The platform provides them with a privilege and awesome responsibility to share their stories in a way that helps the audience to “wake up.” Good stories make people say, “Wait a minute. I can think or act differently about everything than I did before.” Stories are everywhere. Speakers learn to retrieve them and retell them to audiences as a way to show their humanness to show they care; to open people to possibility thinking and how making mistakes will lead to the courage to finally help them succeed. Because most of us delineate our thoughts visually, great stories help to enhance and even transform our lives.

    Be unique. Think funny thoughts. Live and re-live your story when you are telling a story. Words are critical so be sure to pause when necessary and BE IN THE NOW. Your words need to create an image in the audience’s mind so that they can remember your story. They may be a step away from their own story. This will strengthen the connection between you and them.

    It’s a good idea to use props to enhance your humor. Remember most people have an attention span of six to eight minutes.

    The Coach asks… what is your story?

    Article Source: http://www.articledashboard.com


    Sandra Schrift 13 year speaker bureau owner and now career coach to emerging and veteran public speakers who want to "grow" a profitable speaking business. I also work with business professionals and organizations who want to master their presentations. Get more speaking skills at our "Summer Sizzle" webpage: www.schrift.com/summer_sizzle.htm Join my free bi-weekly Monday Morning Mindfulness ezine www.schrift.com/monday.htm


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    Be a Story Weaver – NOT a Story Mechanic

    Too many writers fall into the trap of making Structure their Story God. There’s no denying that structure is important, but paying too much attention to structure can destroy your story.

    We have all seen movies and read novels that feel like “paint by numbers” creations. Sure, they hit all the marks and cover all the expected relationships, but they seem stilted, uninspired, contrived, and lifeless.

    The authors of such pedestrian fare are Story Mechanics. A Story Mechanic is a writer who constructs a story as if it were a machine. Starting with a blueprint, the writer gathers the necessary dramatic components, assembles the gears and pulleys, tightens all the structural nuts and bolts, and then tries to make the story interesting with a fancy paint job.

    But there is another kind of writer who creates a different kind of story. These Story Weavers begin with subjects or concepts they are passionate about and let the structure suggest itself from the material. They see their players as people before they consider them as characters. Events are happenings before they are plot. Values precede theme and the story develops a world before it develops a genre.

    A book or movie written by a Story Weaver is involving, riveting, and compelling. It captures the fullness of human emotion, and captivates the mind.

    This article will explore how to be a Story Weaver – NOT a Story Mechanic.

    The Story Weaver’s Method

    First, clear your mind of any thoughts about characters, plot, theme, and genre. Avoid any consideration of character arc, hero’s journey, acts, scenes, sequences, beats, messages, premises, settings, atmosphere, and formulas. In short – don’t give structure a second thought.

    Now work to create a world in which people live and interact, things happen, meaning can be found and the environment is intriguing. To do this, we’ll progress through four different stages of story creation: Inspiration, Development, Exposition, and Storytelling.

    Inspiration

    Inspiration can come from many sources: a conversation overheard at a coffee shop, a newspaper article, or a personal experience to name a few. And, inspiration can also take many forms: a snippet of dialogue, a bit of action, a clever concept, and so on.

    If you can’t think of a story idea to save your life, there are a few things you can do to goose the Muse.

    First of all, consider your creative time. Some people consistently find inspiration in the morning, others in the afternoon, evening or even in the dead of night. Some people are more creative in the summer and can’t write worth a darn in the other three seasons. There are authors who work in cycles and those who come up with ideas in spurts. The key to using your creative time is to keep a log of your most fertile moments and then plan ahead to keep that kind of time open for further inspirations.

    And don’t neglect your creative space either. There are authors who go off to a mountain cabin to write. Some like lots of noise or babble, like a city street below their open window or an all-news station on the radio as background. There are writers who prefer a cluttered room because it engenders chaos, which leads to serendipity. Others can’t think a lick unless everything is orderly, neat and in its place. Creative space includes the clothes you wear while writing. There are those who wear hats when developing characters and others who pantomime action sequences to get in the feel of it.

    Open yourself to different writing media. If you only use a desktop computer, try a laptop, a palm organizer with a folding keyboard, long hand on a pad, or a digital voice recorder. And don’t be afraid to switch around any of these from time to time and mood to mood.

    If you still can’t come up with an idea, try the Synthesis Technique. In brief, you want to subject yourself to two disparate sources of information. For example, put a talk radio program on while reading a magazine or watching television and let the odd juxtaposition spur your notions.

    Finally, if all else fails, try using Nonsense Words. Just jot down three random words, such as “Red Ground Rover.” Then, write as many different explanations as you can for what that phrase might mean. For example, Red Ground Rover might be:

    1. A red dog named rover whose legs are so short his belly rubs the ground
    2. The Martian Rover space vehicle on the red planet’s surface
    3. Fresh hamburger made from dog

    Your list might go on and on. Now most of these potential meanings might be pure rubbish, but occasionally a good idea can surface. If the first three words don’t work, try three different ones. And, in the end, even if you don’t find an idea directly from your explanations of each phrase, you’ll have so stocked the creative spirit that you will find yourself far more prone to inspiration than before you started the exercise.

    Use these inspiration techniques to come up with a log line for your story. A log line is simply a one- or two-sentence description of what your story is about in general. They are the same kind of short descriptions you find in TV Guide or in your cable or satellite TV guide.

    A sample log line might be, “The marshal in an old western town struggles to stop a gang that is bleeding the town dry.”

    Development

    Once you’ve been inspired enough to create a log line, you can move into the second stage of Story Weaving: Development. Here is where you take your basic concept and flesh it out with lots more detail.

    In Development you’ll begin to populate your story with people you might like to write about, work out some of the things that will happen in your story, and establish the world or environment in which it takes place. These efforts will ultimately result in your characters, plot, theme, and genre.

    There are many Story Weaving techniques for the Development stage, but one of the most powerful is to project your world beyond what is specifically stated in the log line.

    As an example, let’s use the log line from above: “The marshal in an old western town struggles to stop a gang that is bleeding the town dry.” Now let’s see how we can expand that world to create a whole group of people who grow out of the story, some of whom will ultimately become our characters.

    The only specifically called-for characters are the marshal and the gang. But, you’d expect the gang to have a leader and the town to have a mayor. The marshal might have a deputy. And, if the town is being bled dry, then some businessmen and shopkeepers would be in order as well.

    Range a little wider now and list some characters that aren’t necessarily expected, but wouldn’t seem particularly out of place in such a story.

    Example: A saloon girl, a bartender, blacksmith, rancher, preacher, schoolteacher, etc.

    Now, let yourself go a bit and list a number of characters that would seem somewhat out of place but still explainable in such a story.

    Example: A troupe of traveling acrobats, Ulysses S. Grant, a Prussian Duke, a bird watcher.

    Finally, pull out all the stops and list some completely inappropriate characters that would take a heap of explaining to your reader/audience if they showed up in your story.

    Example: Richard Nixon, Martians, the Ghost of Julius Caesar

    Although you’ll likely discard these characters, just the process of coming up with them can lead to new ideas and directions for your story.

    For example, the town marshal might become more interesting if he was a history buff, specifically reading about the Roman Empire. In his first run-in with the gang, he is knocked out cold with a concussion. For the rest of the story, he keeps imagining the Ghost of Julius Caesar giving him unwanted advice.

    This same kind of approach can be applied to your log line to generate the events that will happen in your story, the values you will explore, and the nature of your story’s world (which will become your genre).

    Exposition

    The third stage of Story Weaving is to lay out an Exposition Plan for your story. By the time you complete the Development Stage, you will probably have a pretty good idea what your story is about. But your audience knows nothing of it – not yet – not until you write down what you know.

    Of course, you could just write, “My story’s goal is to rid the town of the gang that is bleeding it dry. The marshal is the protagonist, and he ultimately succeeds, but at great personal cost.”

    Sure, it’s a story, but not a very interesting one. If you were to unfold your story in this perfunctory style, you’d have a complete story that felt just like that “paint by numbers” picture we encountered earlier.

    Part of what gives a story life is the manner in which story points are revealed, revisited throughout the story, played against each other and blended together, much as a master painter will blend colors, edges, shapes and shadows.

    As an example, let’s create an Exposition Plan to reveal a story’s goal. Sometimes a goal is spelled out right at the beginning, such as a meeting in which a general tells a special strike unit that a senator’s daughter has been kidnapped by terrorists and they must rescue her.

    Other times, the goal is hidden behind an apparent goal. So, if your story had used the scene described above, it might turn out that it was really just a cover story and, in fact, the supposed “daughter” was actually an agent who was assigned to identify and kill a double agent working on the strike team.

    Goals may also be revealed slowly, such as in The Godfather, where it takes the entire film to realize that the goal is to keep the family alive by replacing the aging Don with a younger member of the family.

    Further, in The Godfather, as in many Alfred Hitchcock films, the goal is not nearly as important as the chase or the inside information or the thematic atmosphere. So don’t feel obligated to elevate every story point to the same level.

    Let your imagination run wild. Jot down as many instances as come to mind in which the particular story point comes into play. Such events, moments or scenarios enrich a story and add passion to a perfunctory telling of the tale.

    One of the best ways to do this is to consider how each story point might affect other story points. For example, each character sees the overall goal as a step in helping them accomplish their personal goals. So, why not create a scenario where a character wistfully describes his personal goal to another character while sitting around a campfire? He can explain how achievement of the overall story goal will help him get what he personally wants.

    An example of this is in the John Wayne classic movie, The Searchers. John Wayne’s character asks an old, mentally slow friend to help search for the missing girl. Finding the girl is the overall goal. The friend has a personal goal: he tells Wayne that he just wants a roof over his head and a rocking chair by the fire. This character sees his participation in the effort to achieve the goal as the means of obtaining something he has personally longed for.

    Storytelling

    By the time you’ve created an Exposition Plan for each story point you worked on in the Development phase, you’ll have assembled a huge number of events, moments, and scenarios. There’s only one thing left to do: tell your story!

    Storytelling is a multi-faceted endeavor. It incorporates style, timing, blending of several story points into full-bodied scenes, sentence structure, grammar, vocabulary, and good old-fashioned charisma.

    Story Mechanics often get stuck at this point. They write one great line and become so intimidated by its grandeur they are afraid to write anything else lest it not measure up to that initial quality.

    Fact is, you’re only as good as your own talent – GET OVER IT! Don’t grieve over every phrase to try and make yourself look better than you are. Just spew out the words and get the story told. Something not up to snuff? That’s what re-writes are for!

    Get in touch with your own passions. Each of us is born a passionate human being. But we quickly learn that the world does not appreciate all our emotional expressions. In no time, we develop a whole bag of behaviors that don’t truly reflect who we really are. But, they do help us get by.

    Problem is, these false presentations of our selves appear to be our real selves to everyone else. So, they give us presents we don’t really want, make friendships with people we don’t really like, and even marry people we don’t really love!

    This false life we develop is a mask, but by no means is it always a well-fitting one. In fact, it chafes against the real “us.” The emotional irritation could be eliminated if we removed the mask, but then we might lose our jobs, friends, and lovers because they might find the actual people we are to be total strangers and not someone they like.

    So instead, we just tighten the mask down so hard it becomes an exo-skeleton, part of what we call “ourselves.” In fact, after a time, we forget we are even wearing a mask. We come to believe that this is who we really are.

    Now, try getting in touch with your passions through that! The mask dampens any emotional energy we have and our writing dribbles out like pabulum.

    Wanna’ really be passionate? Then try this: Lock the doors, take the phone off the hook, search for hidden video cameras, and then sit down to write. For just one page, write about the one thing about yourself you are most afraid that anyone would ever find out.

    By writing about your most shameful or embarrassing trait or action, you will tap right through that mask into the your feelings. And a gusher of passion will burst out of the hole.

    Once you know where to find the oil field of your soul, you can drill down into it any time you like. Of course, every time you draw from that well, you put more cracks in the mask. Eventually, the darn thing might shatter altogether, leaving you unable to be anyone but yourself with your boss, your friends, and your lover. Downside risk: you might lose them all. But, you’ll be a far better writer.

    And finally, go for broke. Exaggerate and carry everything you do to the extreme. It is far easier to go overboard and then temper it back in a re-write than to underplay your work and have to try and beef it up.

    Remember, there is only one cardinal sin in Story Weaving, and that is boring your audience!

    There are far more tips, tricks, and techniques than we can fit into this single article. But by applying even these few, you will be well on your way to being a Story Weaver – NOT a Story Mechanic!

    Writing Exercises

    Inspiration:

    1. Keep a log of the times and places you are most inspired. See if you can spot patterns and trends to help you schedule where and when to write.

    2. Try the Synthesis Technique. Subject yourself to two different sources of information, such as reading a magazine while listening to a talk radio program. Jot down the creative ideas that come to mind.

    3. Write three nonsense words, such as “Red Dog Rover” and list as many different meanings as you can for your nonsense phrase. Look over the list to see if any spur ideas for stories you might want to tell.

    Development:

    1. Write a short log line, or get one from a TV listing, and expand it from what is stated to what is inferred.

    2. Take the expanded log line and add your own material that is consistent with the log line, but was not inferred at all.

    Exposition:

    1. From a story you have written, or a story idea you are developing, devise 5 different ways of revealing the nature of the goal.

    2. Devise several ways of revealing other story points, such as your Main Character’s person problem or drive, the consequences if the goal is not met, or the moral conflict at the heart of your story.

    Storytelling:

    1. When all alone, write about your most embarrassing or private secret as a means of getting in touch with your passion. (Be sure to destroy all the materials when you are done!)

    2. Take a paragraph from something you have written, then re-write it in an exaggerated manner. Put it way over the top. Then, tone it down to a reasonable level and compare it to the original. See if some of the changes might actually work more passionately than the first draft.

    © Melanie Anne Phillips


    Ms. Phillips’ StoryWeaver software (for Windows) provides a step-by-step path for story development that takes you from concept to completed novel or screenplay

    Original source: http://storymind.com/store/articles/be-a-storyweaver.htm

    Melanie Anne Phillips is the creator of StoryWeaver and co-creator of the Dramatica theory and software. After working on over 200 film and video productions in various capacities such as writer, producer, director, editor, director of photography, and even music scoring and special effects, Ms. Phillips has devoted her career to teaching writers the mechanics of story structure and the passionate art of storytelling. Today, she continues to develop new software tools for writers, teach both in-person and online writing workshops and to write books on a variety of aspects of the writing craft and story development.


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    Be Yourself: Tips For Finding Your Own Writing Style

    As a writer, you have to have some sort of individuality in order to stand out from the crowd. If you look at all of the successful authors, you’ll notice they all have their own distinctive writing style. Here are a few tips to help you find your own writing style.

    Keep a journal and an ideas book.
    Keeping a journal will allow you to write every day and give you a place to express yourself. Writing in a journal every day will help you find your own style as a result. You can use a number of techniques (stream of consciousness, question and answer, periodic reflection), in order to find the writing style that is perfect for you. In contrast, you can write down all ideas you have in your ideas book. If you take it with you wherever you go, you will soon fill it up. So whenever you need something good to write for an employer, you will have a ready bank of ideas there to tap into!

    Experiment every chance you get.
    Experiment with your writing style on a regular basis. Try abstract writing, short sentences, long and descriptive sentences, and anything else you may want to try. It is all good practice!

    Look for ideas wherever you go.
    There are ideas to be had anywhere and everywhere. Looking for ideas will help you to refine your style because every idea you have will provoke passion and interest, the two things you need in order to succeed. They will also help you to find who you are as a writer!

    Talk to other writers.
    Other writers have been there and done it so ask them questions about how they found their writing style, the exercises they did and what they do now to constantly improve. They will often be happy to help. Go to book signings and talks to hear what they have to say and chat to them! Get online and find message boards and online forums where writers are.

    Enjoy writing.
    You need passion and interest to find your writing style. As a result, you have to enjoy writing to make the most of it! The day you start disliking writing is the day to get out of the business.


    Copyright © Shery Ma Belle Arrieta-Russ

    Download an excerpt of The Authentic Self: Journaling Your Joys, Griefs and Everything in Between below:
    authenticself-sampler.zip OR authenticself-sampler.pdf

    If you want 3 writing *sparks* delivered to you every day for 31 days, check out WriteSparks!™ Daily HERE for info on how to get started — it’s free :o)

    Thank you for reading. Keep writing!
    Best,
    Shery Ma Belle Arrieta-Russ
    WriteSparks!™ creator
    WriteSparks.com


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    Book Proposals 101.: What Publishers Want

    Lots of writers like to talk about writing books. You hear very few talking about writing book proposals. Maybe that’s why it’s easy to forget that a strong book proposal is the first step to getting a great deal for your non-fiction book. It’s where you make the big pitch and tell the editor everything that’s going to make him or her want to buy.

    A book proposal is also a great time saver for you because you’ll find in the course of researching your book proposal whether or not your idea is viable, or whether your category is already crowded with similar books. Here are the parts that make up a book proposal, and a few tips on how to make it really stand out to a potential publisher.

    Title Page
    This is the first page of the book proposal. Your title should be centered and printed about two-thirds of the way down the page. In the bottom left hand corner you’ll type in your name, address, phone number, email address and the name and contact information for your agent.

    Overview
    You’ll want to have two to three pages explaining the overall premise of your book. You’ll also want to include a Table of Contents that shows what points will be covered in each chapter.

    Bio/Credentials
    This isn’t just your usual resume stuff, this is a big opportunity to sell yourself as THE person to write the book.
    Write it in the third person starting with your education and credentials. You’ll want to point out any experience that specifically relates to the subject matter of the book. Have you written articles or previous books on the topic? Note those as well. List any public speaking that you have done and will do in the future, including television and radio interviews.
    Include a really nice photo. It doesn’t have to be a glamour shot, but you do want to look interesting and engaging. A 5″x7″
    is fine.

    Competition
    The publisher will want to know if there are books similar to yours
    already out there. It will help them to see that there is a market for such books. At the same time, you’ll want to point out how your book will be different, or better, than what’s already out there. Do not trash someone else’s work. It’s bad form. It’s enough to say a competitor’s book left something out, or doesn’t cover a certain aspect. If you don’t know what competing books exist, you can look them up in Books in Print.
    Most libraries have it in the reference section.

    Outline
    This will be your chapter-by-chapter outline showing what you will cover, point-by-point, in each chapter. You can plan on allotting about half a page per chapter.

    Sample Chapters
    This is where you get to show that you really can write! You should submit at least three chapters of content. It doesn’t have to be the first three chapters, but if you haven’t written anything yet those may be the easiest to do. Then again, some writers like to start in the middle of a book! The main key here is to be good–no typos, no misspellings and no factual errors.

    Marketing
    The marketing section of your book proposal is so important that many publishers will often read it first. So make sure you spend the time to make this the best it can be. Lay out your whole marketing plan here. Explain who your target audience is, how big it is and why they will buy this book. How do you plan on reaching them? Are you buying your own advertising? If so, in what publications and what is their combined circulation?
    Will you be reaching out to book clubs, corporations or college classes where you book could be taught? How can you make your book stand out against the ones that are already out there? You want to make the case that there is a ready made audience out there and all the publisher has to do is reach out and grab them by signing you.

    Promotion
    Remember, a publisher wants to acquire you and your connections, so this is another important section of the proposal. How will you put yourself out there for your book?
    You’ll want to explain if you’ll be doing public speaking, or maybe you have a huge list you communicate with via newsletter every month. How many are on your list? If you plan to hire your own publicist, put that fact in as well. Do you have famous connections that will help you get great blurbs? Do you have a budget? If so, how much? Yes, they do want to know if you plan on spending some of your own money!

    Publishing Details
    Here you’ll detail the length you propose for the book (in
    words) and whether the book will have any illustrations or photos. You’ll also want to give an estimate for the time you’ll need to turn in the finished manuscript.

    And that’s it. When your proposal is done you might want to hire an editor or a book consultant to go over it and give you some strong feedback. That way you’ll know you have it in the best shape possible and you can feel confident when you’re sending it out.


    © 2005 Sophfronia Scott

    Author and Writing Coach Sophfronia Scott is "The Book Sistah" TM. Get her FREE REPORT, "The 5 Big Mistakes Most Writers Make When Trying to Get Published" and her FREE online writing and publishing tips at http://www.TheBookSistah.com


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    Breaking Up Is Hard to Do

    You finally broke into a market you’d been dying to break into.  Some Big Magazine has hired you to write an 800-word article for their front-of-the-book, and you’re ecstatic!  You work hard as can be, proofread like crazy, and send it in, sitting by your inbox and waiting for the note back telling you how fabulous your article is, and by the way, where have you been all their lives?  They want you to write all the articles in the magazine from now on!

    But days turn into weeks, and no response.  You check in and get “Thanks for the article!  Sorry I haven’t had time to look at it yet.  I’ll get back to you as soon as I have a chance to read it.”

    Hmm.  Is this the same editor who told you the article absolutely HAD TO be in in 10 days so it could make it into the September issue?  How come she now has weeks to sit on it?  Grumble grumble.  You could have spent more time researching if you had all this extra time.

    But, you tell yourself, that’s okay. She’s busy. Maybe there’s been a scheduling change. I’m sure everything is fine.

    More weeks go by and still nothing, despite promises that it’s next on her to-do list. You don’t get paid because the editor has to sign off on the article before accounting will cut your check. So, in the meantime, you have other fish to fry. You’re working on three other articles for other magazines. And two days before your next big deadline, you get this frantic e-mail:

    “Hey! Sorry this took me a while. Your article looks good. All we need at this point is for you to interview three more doctors who specialize in AIDS research, find a woman between the ages of 21 and 30 who’s willing to speak on the record about how she got infected with HIV, find some new studies about the effectiveness about drug X, and add in some information about which types of condoms are most likely to break. Oh, and I need this by Friday. Thanks!”

    You pick your jaw up from the keyboard and scratch your head. Four more interviews, tons more research, and a wholly undiscussed piece of the assignment you have to complete in the next three days? Say what?

    But you are a dutiful little writer and you agree with this, despite your better judgment. You spend the next three sleepless days and nights going out of your mind looking for experts to quote and a woman in the right age range who is willing to go on the record about her sexually transmitted disease. Yeah.

    And on Friday, you turn in this rewrite—which is now 1200 words instead of 800, because there’s no way you can cram all this new info into the original word count. You even found a woman willing to speak about her infection by canvassing HIV activist groups. Glory be!

    But a week later, your editor returns and says that the woman you found is no good because she got infected by a needle rather than through intercourse. They really want someone who had unprotected sex. You vow to try your best, but you feel pretty insecure at this point, and annoyed that you now have to tell this woman you interviewed that she won’t be in the article.

    You go crazy trying to track down someone to quote, but no one wants to be named. You ask the editor if a pseudonym can be used, but she refuses. Oh, the editor-in-chief thinks it would be great if the woman would agree to be photographed, too.

    On your new deadline day, you still have no one who fits the profile. So the editor says she’ll have to kill the piece and give you half your fee.

    You argue with yourself all day over this and finally decide to confront her. “Listen, that was never part of my original assignment. You never told me I had to find a woman willing to go on the record about HIV infection. I don’t think it’s fair that I put in all the work and lived up to my contract and I’m not getting my full fee.”

    By some miracle, the editor agrees and you get paid. Then she calls and says, “Sorry that last article didn’t work out, but I have something new for you… would you like to write an article about steroid use for us?”

    Breaking up is hard to do. Sometimes we stick with editors who make our lives miserable because we like the prestige of writing for a big magazine, or, of course, the money. But sometimes you need to count up all the time you’ve spent on rewrites and revisions and new research, and you’ll find that your hourly wage is pathetic, even if the per-word fee initially sounded good. Even $2 a word can translate to minimum wage if you wind up going through rounds of tedious edits.

    There are two 50-cent-a-word markets I write for regularly. Many experienced writers would balk at that figure, but the editors are wonderful and the edits are nearly non-existent, which means that I make more, per hour, writing for them than I do for several of the higher-paying markets. And I get paid on time, and I have the added bonus of retaining my sanity and my dignity.

    Next time an editor makes you nuts, do the math and figure out how much you’re really being paid for that article. If the hourly wage is still appropriate for you, you still have a decision to make: Is the money worth the aggravation? If the hourly wage is low, there’s no real decision: it’s not worth your time.

    Now, I don’t advise hopping ship if it’s your first or second credit, mind you. Accumulate a few clips (even if the aggravation level is high) before you get on your high horse and decide to cherry-pick your assignments.

    And if it’s an editor or publication you like, but you just can’t stand the amount of rewriting, try talking it through with your editor before you write them off completely. You might try telling her that you really enjoy writing for her and would like to continue, but… then list your problems. For example:

    “I’m often in the middle of another assignment by the time you come back to me with rewrite notes, and then you need the revision within a few days. That’s tough for me, because I have other deadlines to meet by then. Can you try to get back to me within a week [or can you give me more time to handle revisions] from now on?”

    “The problem is that the rewrites often end up being far outside the scope of the original assignment, so I haven’t planned for the extra time and research. In the future, I’ll need more direction up-front and a more clear assignment letter so I can make sure to get it right the first time and save us both some time.”

    “If the rewrites change direction from what I was originally assigned, I need to be compensated for the extra time required of me.”

    The editor may balk, or you may be pleasantly surprised that the editor agrees with you and respects your comments. Either way, you can respect yourself more and save your time for the magazines that treat you right.


    Jenna Glatzer is the editor-in-chief of Absolute Write (www.absolutewrite.com) and Absolute Markets (www.absolutemarkets.com). She has written for hundreds of national and online markets, including Physical, Woman's World, Woman's Own, Salon.com, and Contemporary Bride. She's a contributing editor at Writer's Digest and her latest book is MAKE A REAL LIVING AS A FREELANCE WRITER, which you can find at www.absolutewrite.com/jenna/books.htm. Find out how to get a FREE editors' cheat sheet with this book!


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    Bringing Us Back to Life: Storytelling and the Modern Organization

    WHEN I TELL PEOPLE THAT I USE STORYTELLING IN MY JOB, I USUALLY receive confused Looks in return. ‘It sounds novel and interesting,’ they wonder aloud, ‘but what does storytelling have to do with business?’ Well, a great deal more than you might imagine.

    Storytelling is one of the oldest and most powerful devices for building community.

    For thousands of years, human beings have gathered in community to share their stories, to listen and learn about themselves, to what their lives are about, and how their common values are acted out in the world.

    Storytelling is a powerful tool to launch change.

    “Time after time, when faced with the task of persuading a group of managers or front-line staff in a large organization to get enthusiastic about a major change … storytelling was the only thing that worked,” argues Stephen Denning, former program director, knowledge management at The World Bank and author of The Springboard: How Storytelling ignites Action in Knowledge-Era Organizations.

    Storytelling is an effective way to share knowledge.

    According to Larry Prusak and Don Cohen, co-authors of in Good Company, How Social Capital Makes Organizations Work, “Storytelling is increasingly seen as an important tool for communicating explicit and especially tacit knowledge – not just information but know-how.” [See Information Outlook’s interview with Larry Prusak in this issue for more on storytelling.]

    Experimental Theater and Rites of Passage

    I have been a performance artist since 1978, producing and performing experimental theater. Over the years I have produced many events in which audiences and performers worked and played together in creative and unusual ways. I see collaborative art as a form of social engagement.

    Through this type of performance work I have developed an interest in rites of passage that empower individuals to make social contributions. These ceremonies can be a social infrastructure which transforms the participant from a child, who is dependent on community, to an adult who can make unique and valued contributions. Some of these ceremonies can serve as valuable models for the world of business, and specifically for the field of knowledge management.

    In my work as a senior information officer at The World Bank, I coordinate the professional and community development of the 900 + technology and information services staff. This community includes people in offices around the world who put satellites in the sky, PCs on the desktop, develop enterprise software, run and deliver our library systems, intranet, extranet, and so forth. Helping them interact with each other to promote effective collaboration is part of my job.

    A Story about Storytelling … in Business

    Not so long ago, an inter-governmental group of chief information officers (CIOs) gathered to explore how organizations were building successful knowledge management (KM) initiatives in cultures in which information hoarding, competitiveness, and secrecy were the norm. This group invited me to share how my background and experience could help to build community in a business setting. But I wanted to do more than talk about it. I wanted the CIOs to experience this type of community building in the context of KM.

    So, I drew on my experience in ritual to lift the context from daily work to the larger contribution that people and organizations are making. I then set the stage by telling my own story and inviting others to share their stories. This approach led to a blossoming of openness and collaboration that was remarkable. Let me give you a deeper sense of what it was like.

    Elevating the Context with Poetry

    I begin by sharing my own story: how I made the journey from performance artist to senior information officer. I start with my story for two reasons. First, I have learned that how we share is equally important as what we share, so I like to start with something I can do in a relaxed and comfortable way. Second, I model the same vulnerability that I later ask of the participants by sharing a personal perspective, yet without going overboard into “touchyfeely group therapy.”

    I connect my interest in rites of passage with the social transformation of organizations. Our companies are bumbling along, trying to help staff move from a dependent, childlike relationship with the organization, to an adult connection through which shared leadership and more meaningful contributions are possible. The murmurs and nodding of heads in my audience tells me the CIOs can relate to this.

    I then ask my audience to indulge me by listening to a poem that I often use in my performances. This poem is called the “Prayer of the Three Times.” [NOTE: One source of the prayer is World as Lover, World as Self by Joanna Macy.] I tell them that when I am finished reciting the poem, I will ask them to share something about what they experienced as listeners. They shift in their seats, noticeably uncomfortable. I have seen this before, of course, and I reassure them that participation is entirely voluntary. I let them know that any response is acceptable, including, ‘The poem did nothing for me; or ‘I didn’t like the poem.’ All I ask is that they listen to the poem and be prepared to share their experience.

    With this introduction, I pick up a Tibetan prayer gong, a small bowl that makes a wonderful sound when struck, and I ask them to listen quietly. The poem is an improvisation, but here is a brief version of what I say:

    Gonggg …

    If time was not an obstacle and we could invite all of our ancestors to be here, present with us, what would they tell us? If our grandparents … and their parents … could be here, what would they have to say about our work in the world?

    And if the ancestors of other species could be here: eagles, elephants, snakes, and fish … the mountains that are now dust, the clouds that have become part of the sea, the rivers that are now dry … what messages would they have for us and how we live our lives?

    Hear me, ancestors, you are not trapped by the narrow views we hold, by the constraints we place upon ourselves, and the politics of our workplace… What do you have to tell us here, today about what we have to offer the world?

    Gonggg …

    If time was not an obstacle and we could invite all of the children-yet-to-be-born here with us now, what would they tell us?

    If we invited the children-yet-to-be-born of all species: the caribou and antelope, the coral snake, the currents not yet formed deep in oceans, the clouds not yet assembled, and the winds not yet blown… and our own children… and their children … and their children …

    Hear me, children-yet-to-be-born, help us remember that the world we are building is the world you will inherit. Help us to create a world worthy of your spirit.

    Gonggg …

    If space was not an obstacle and we could invite all beings in the world to be here, present with us now, what could we do together?

    If the bushes that line our streets, the clouds that fill our skies, the mountains on the horizon, the great seas and rivers, the ravens, the elephants, the mountain lions, and the salamanders, the strangers on the other side of the world, and our own children, partners, lovers, friends, and colleagues could all gather together … could we lean on each other, learn from each other, and move forward together? What could we … would we … do?

    Gonggg …

    I am silent. The room is silent, too. It is one of those moments when an entire gathering becomes completely still, almost suspended in time. Everyone is together, all consciousness drawn into the moment … hovering … listening … being. It’s awe-inspiring.

    I then reveal another unusual object: a Cherokee “talking stick.” It’s a ceremonial stick made for me by a Cherokee medicine woman. It’s visually stimulating, adorned with traditional symbols: fur and antlers, feathers and paint. Every nuance is rich with meaning. I explain a few of the symbols as they have been explained to me. I tell the group that I am not going to be indoctrinating them into an alternative spirituality group, but that we are going to use the stick as a symbol. The stick will be our symbol of sharing truth; truth with a little “t,” not a big “T.” I am looking for individual truth, the kind that comes simply from speaking honestly. I explain that we pass the stick around and everyone has the opportunity to share. It’s also okay to pass, not saying anything. And, it’s okay to speak on an unrelated topic if that’s what you have to say. Finally, it’s okay to just hold the stick in silence.

    I offer the stick. There’s a pause. I have learned that silence is often necessary for thoughtful sharing. After a bit, someone takes the stick. It’s my turn to listen. What I hear blows me away.

    Personal Storytelling Builds Community

    One CIO shares how the poem reminded her that she misses her parents. They died just three years before. She recalls how they each guided her in subtle and small ways, how she depended on them, and now that they’re gone, she’s on her own. She thought of them when I mentioned “ancestors” and she wondered what they would think of her work in KM and what they would tell her if they were still alive.

    A gentleman from a large organization known for its secrecy and close relationship to the U.S. Department of Defense wonders aloud, ‘How will my organization’s goals contribute to the world in which my grandchildren will grow up?’ He tells of the culture of invulnerability and competitiveness within his group, and reflects on what these norms imply about core values. He ends by speculating on what contributions he can make as CIO to see his organization reach its human potential.

    A consultant in the group shares some of her experiences conducting corporate interventions. She says this is one of the quickest techniques she has ever seen for engaging people in the deeper implications of their work lives. She connects the experience to ancient ceremonies in cultures the world over, and wonders what treasures we have lost in our rush to be civilized.

    The storytelling unfolds in a quiet and relaxed pace as people take the time to let deep thoughts surface, and to listen to each other without interruption. Soon it is time to close. There seems to be a consensus that we have only just begun to discover who is in the room, beyond the job titles, and what deeper issues concern us. It has become apparent that by calling the whole person forward to discuss business issues we get a far more thorough perspective. Our increased rapport helped us to draw on personal experiences that are not normally available as resources in the business world. After we break, people linger for a long time, discussing what happened and how they can apply it when they return to their organizations. People call me aside to tell me over and again, “Important qualities of our community emerged with each sharing. We got to know each other in essential and relevant Ways.”

    The Meaning of the Session

    It’s important to let you know that this kind of experience doesn’t appeal to everyone. I’ve shared this poem literally hundreds of times in corporate settings. On one occasion, a person walked right out of the room when they heard what I was going to do. Some don’t respond positively. However, the value of this type of work is found in the participants’ authentic responses, whether or not they endorse the method. So even the statement made by walking out can reveal value, if it is followed up sensibly.

    What happened here? Is it a contribution to the world of business? I think so. First of all, this type of community storytelling invites the whole person into the workplace conversation-tacit knowledge and all. Storytelling in a community context holds the potential to revitalize the way we do business.

    Second, the end product of this type of interaction is people working better together. Communities are nurtured, and social capital-the trust, reputation and the shared values that contribute to a healthy culture- is increased and fortified. Work teams gain a deeper appreciation of members’ strengths and weaknesses. The authentic participation of staff creates a platform for a higher quality of work. Indeed, the ancient art form of storytelling can contribute to the world of business. It brings our human community back to its deeper purposes. Storytelling brings us back to life.


    Seth Weaver Kahan, a performance artist and professional storyteller, is also a senior information officer at The World Bank.

    COPYRIGHT 2001 Special Libraries Association
    COPYRIGHT 2001 Gale Group

    May, 2001 by Seth Weaver Kahan


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    Burying Your Novel’s Message

    Part III of the 8-Part BRING YOUR NOVEL TO LIFE Series

    In the first two articles, we’ve explored how essential it is to have a theme to give your novel direction, and how to find those themes that will resonate with you.

    You’d think that once you have a theme, you could just sit down and write your book about that, and you’d bring powerful emotions and passionate storytelling and compelling, page-turning action to your tale—but it just ain’t so.

    If you just write your theme, what you’ll have is a harangue. A message book. Something that will have the readers who agree with your precise point of view nodding along—whether it be “Global warming is going to destroy the planet” or “Global warming is a pile of cow-flops”—and readers who hold any other point of view bouncing your book of the nearest wall and never buying anything else by you, ever.

    Bad.

    So now you bury your theme. You write about something utterly unlike the theme you fought so hard to come up with in the first place.

    One of you just went, “Waaaaaait a minute! If I write about something besides my theme, how are people going to get my message? How are they going to know that global warming is evil/ irrelevant/ actually the dawning of a new ice age? How will I convince them that I’m right?”

    They won’t know, and you won’t convince them. It’s as simple as that.

    The theme is there for YOU. Your job as a novelist is to tell a story that entertains your reader, that makes him think, that haunts him long after he finishes the last page—maybe even that STILL haunts him long after he’s read the whole thing for the fourth or tenth or twentieth time. I get letters and emails from readers who have done that, and it’s great. They frequently tell me what they got out of the book, too, what hidden meanings they found, what they took away from the story.

    Funny thing is, they never find what I put in there. That’s okay. They found something that mattered to THEM, that changed the world for THEM. So I did my job.

    If you want to send a message, buy an ad.

    If you want to create resonance, you work your theme in. If you want to have people love your book and treasure it for what it meant to them, you bury that theme so deeply only you will ever know what it was.

    Here’s how.

    1) Figure out the key elements of your theme.

    I wrote one book the theme of which was “if the Democrats and Republicans don’t recognize each other isn’t the enemy and start working together toward a common cause, real enemies are going to destroy the country while those morons are bickering over pork and entitlements.”

    The key elements of that theme were:

    * People who had more in common than they knew fighting over trivialities

    * Enemies disguised as friends bearing gifts

    2) Plan your hiding place.

    That book was not set in this time, in the US, or even in this world. It was a high fantasy novel set in another world, on an island nation about the size of England and about the location of Australia with the climate of Alaska through the Pacific Northwest of Canada and the US. The cultures were Iron Age plus highly developed magic, with levels of sophistication ranging from 18th-Century France to the nomadic hunter-gatherer-herdsmen of the Mongol Horde.

    So figure out YOUR disguise. Your most meaningful themes are always going to be drawn from the here and now, from the events in your life that trouble you and frighten you and elate you—but those themes go into Westerns and SF and fantasy and mysteries and romances and hard-boiled detective tales and mainstream novels set in every possible time and place.

    3) Create your metaphors.

    In that novel, the Democrats became one nation, the Republicans the other. I made a point of locating the good and the bad in both parties, and giving the two nations those good and bad characteristics. I created the real villains from current events, too, (though not from obvious current events), and worked out a complex metaphor for them, too, creating their culture from elements of a handful of different cultures. My two protagonists were from warring nations, magic was the physics of the world, and the villain was disguised as a good guy for the first half of the novel.

    4) Never even hint at what you’re talking about underneath it all.

    I didn’t then write a story about how the politics of the warring nations and the outside world clashed. I didn’t give a little nudge, nudge, wink, wink and call my nations Demos and Republis. I spent time developing deep cultures built not around my particular axe to grind, but around the needs of the story. And then I built three characters, one from each of the three cultures.

    And the story I wrote was a love story set against the backdrop of war and peace.

    I wrote about the characters, I didn’t confine them to my metaphors, I didn’t try to push any points or convince anyone of anything. I let my folks become who they were, good points and bad, and I told the story of their lives in that world, that place, and that time—and because I knew what underlay it, it meant a lot to me. And because SOMETHING underlay it, it meant a lot to a whole lot of readers.

    With the possible exception of its sequel, it was the best book I’ve ever written.

    That story remains a favorite for my readers, too—even though what they take from it is sometimes the exact opposite of what I put into it. They have found their own meaning in it, have felt the resonance of it being about something bigger than the story on the surface, and have taken it to heart.

    And if you’re a novelist, that is what you want them to do. (If you’re still hung up on requiring that they get YOUR meaning from your book, you’re in the wrong line of work.)

    In BRING YOUR NOVEL TO LIFE, Part IV, Playing Chicken With Your Story, you’ll learn how to take the personal risks in writing that will keep your readers glued to their seats turning pages.

    ***


    Full-time novelist Holly Lisle has published more than thirty novels with major publishers. Her next novel, THE RUBY KEY, (Orchard Books) will be on shelves May 1st. You can receive her free writing newsletter, Holly Lisle's Writing Updates at http://hollylisle.com/newsletter.html


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    Busted: 5 Writing Myths

    One common element whenever human beings gather is the need to talk and share experiences. Often that need turns into something a little more fun, a little more dangerous — gossip. Gossip is often fun but it can also be dangerous because it spreads quickly (because it is fun) and often distorts or even completely avoids the truth. Gossip creates myths in many fields and professions, and the field of writing is especially prone.

    The top five myths about writing are:

    Myth 1: Writing is easy for some people. Let me tell you that is just about the biggest myth going. I have been a professional writer for going on three decades now. I also know many other professional writers of various ages, experience, and income. I don’t know a writer that will tell you that writing is easy. Writing is brutal, hard work and there are times when I think it would be easier to simply open a vein as Red Smith said. However experience and practice can make many writing tasks easier. There are some writing tasks that I can almost accomplish on autopilot because I have written that specific format and/or topic a lot.

    Myth 2: Writing requires talent. I won’t lie. Talent can certainly help and talent is what separates the great writers from the good writers. But the truth is that talent is not enough to make a writer great or even good and talent is not a necessary requirement to be a good writer. Writing is a skill that can be learned, developed and honed. If you practice your craft, if you read the writing of others to learn more about your craft, and if you seek and accept guidance and suggestions
    about your writing then you will improve and grow as a writer. Dedication harnessed with talent can create amazing results but if I had to pick just one then I would go with dedication. You can always increase your skill level through dedication.

    Myth 3: Writing isn’t a useful skill. I have made my living as a writer for my entire professional life but even if you don’t intend to make your living with words you will need this crucial skill. There simply isn’t a profession that does not involve writing. Perhaps the form will vary, but written communication is the cornerstone in every professional field. Your writing ability will often impact landing a job as well as advancing in your career. Today written communication is even more crucial in professional and personal relationships.

    Myth 4: You can’t make a living as a writer. I can remember when I told my father that I wanted to be an English major in college. He was very worried that I wouldn’t be able to support myself. The truth is that I have never had trouble finding a job and today I own my own business because of this flexible and important skill. Not only can you make a living as a writer but writing is an essential tool for many other careers and professions.

    Myth 5: Writers block is alive and torturing writers as you read this. I’m not dismissing the difficulties inherent in dealing with writers block but whenever I talk with writers purportedly suffering from it they fall within two general groups. The first group actually creates their own block by insisting on the perfect place, mood, or alignment of planets in order to write. This is beyond ridiculous. One of the many benefits I gained from years of newsroom experience is the ability to write in almost any condition or mood. Deadlines will teach anyone how to give writers block short shrift. The second group I have more sympathy for as their problem really is internal in nature. Usually the problem is that the particular story (whether fiction or nonfiction) they want to tell is not yet finished cooking in their brain. In this case, while the writing may be stalled I don’t agree that it is blocked. The writer must listen to that inner voice and respond appropriately. Sometimes the idea needs more time to percolate and sometimes more research and/or planning is necessary. Once the proper adjustments are made the writing will begin to flow again.

    Don’t let your writing fall victim to these five myths about writing.


    Deanna Mascle has been writing professionally and teaching writing for more than two decades. She publishes a newsletter for writers whether they write for fun or profit. Learn more at http://WordCraftOnline.com


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