Motivation by the Book

    “If only our employees were motivated, then we’d get the results we need.” How many times have you heard a similar statement at work?

    Motivation–one of the most difficult pieces in the management puzzle. Most of us agree that motivation is a key to employee performance; our Management 101 textbooks taught us that. But after a few years in the trenches, trying to develop, reward, and improve people’s performance, we begin grabbing for any old bit of the motivational jigsaw. In frustration, we attempt to jam ill-suited pieces into place. As HRD professionals, our understanding of human behavior positions us well to be leaders in workplace performance. Now is the time to delve further than our business or psychology classes taught us about motivation.

    Two recent primers on the subject are Motivation Management: Fueling Performance by Discovering What People Believe About Themselves and Their Organizations by Thad Green and Intrinsic Motivation at Work: Building Energy and Commitment by Kenneth W. Thomas. Both books discuss motivation through distinct learning structures, present models for understanding it, and provide tools to diagnose gaps.

    Green’s expertise comes from years as a management professor and entrepreneur. He says, “Motivation is the fuel for performance. Without fuel, performance suffers.” Though there’s nothing revolutionary in that statement, readers will learn how to diagnose motivation or performance problems early and apply one of the approaches Green outlines.

    The greatest value in Motivation Management is in the practical (though perhaps not easy to understand at first) Belief System Model. It gives managers insight into how people respond to extrinsic rewards. Green explains, “What an employee believes in is more important than what is offered to motivate.” He maintains that a person’s beliefs while using the model–a process that moves from effort to satisfaction–show up in three forms: confidence (in oneself), trust (in others), and satisfaction (with rewards).

    Green uses storytelling to connect his concepts to the real world and to share deeper insights. More than 50 supporting stories are sprinkled throughout and listed for future reference. Depending on your learning style and preference, the stories can be helpful or a distraction. I found myself reading some and passing over others. Either way, because the stories are presented as an option, the structure works.

    In the second book, Thomas shares insights gained from experience as a professor of management at leading universities and as the developer of the Thomas-Kilmann Conflict Mode Instrument. Thomas says that employee motivation has changed–from extrinsic rewards with external demands for worker compliance to intrinsic rewards with acknowledgement of a competitive environment that insists on self-managed workers.

    Thomas weaves “A Management Tale” throughout the first two sections of the book and concludes the narrative in section three. The tale is an interesting device that catches up readers on the history of the workplace and the shift from compliance to self-management. The tale is short and contiguous from one section to the next, so it moves readers along while imparting important information.

    Thomas also provides a model and a way to diagnose potential problems. His model focuses specifically on intrinsic rewards (based on internal feelings):
    * a sense of meaningfulness
    * a sense of purpose
    * a sense of choice
    * a sense of competence.

    He explains, “A drop in one of those feelings is a sign of trouble.”

    Intrinsic Motivation at Work: Building Energy and Commitment has value for managers and for people who are aware of their own need for self-management.

    Thomas provides that value by explaining how to be a positive influence on intrinsic motivation. Chapters 7 through 10 present actions that encompass more than job design; they initiate collaboration with individual workers to achieve the goal of the book’s title, building energy and commitment into our workplaces.

    The main difference in the two books is the focus on intrinsic versus extrinsic rewards. Green briefly touches on the difference, in terms of outcomes, but his model provides a tool that, managers can use to understand and align both types of motivation for workers. As his book’s title suggests, Thomas zeros in on complexities of intrinsic rewards.

    We have much to learn and understand about diagnosing and supporting individual motivation. One book can’t possibly provide all the necessary insight, but in addition to explaining motivation, both books contribute to the development of our profession. The authors remind us that all workers should not be treated the same. Each person is individual, and mismatched pieces of standard management practice and rewards for the masses are no longer acceptable. It’s our job to pick up those ideas and become leaders in enhancing workplace performance.

    Motivation Management: Fueling Performance by Discovering What People Believe About Themselves and Their Organizations, by Thad Green. 268 pp. Palo Alto, California: Davis-Black Publishing, www.cpp-db.com. US$29.95 Circle 290 on reader service card.


    Intrinsic Motivation at Work: Building Energy and Commitment, by Kenneth W. Thomas. 140 pp. San Francisco: Berrett-Koehler Publishers, www.bkconnection.com. US$24.95 Circle 291 on reader service card. Deanne Bryce is president of Leader-strength Systems, Souderton, Pennsylvania; COPYRIGHT 2000 American Society for Training & Development, Inc. COPYRIGHT 2001 Gale Group


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    Money Equals Love

    When we think of prosperity and of creating abundance, it’s easy enough to see how working at a job that we love helps us to earn more money then if we worked at a job we hated.  We can also see that if we add plenty of love and warm-fuzzies towards how we treat our coworkers, bosses, employees, and customers, then it makes sense that people will like doing business with us and we’ll again earn more money.  We can understand how putting our love into the product or service that we sell makes for a superior product or service and therefore raises the perceived value of that product or service.  Here’s the hard part… it holds true in our personal relationships too.

    How many women complain that their husbands don’t spend enough time with them?  The wife complains that her husband doesn’t appear to really care about her.  She thinks there is a lack of deep emotional connection between the two of them.  “You don’t say that you love me!  Therefore you must not love me!”  He quickly points out that her argument that his lack of flowers and romantic words doesn’t mean that he doesn’t love her.  After all, he works hard to earn enough money so that she can live in the house they share and so that she can choose to work or shop or raise kids or whatever it is she does with her time.  She says that she appreciates the money, but it’s not the same as love.  It all can be condensed down to this… she doesn’t see money as a symbol of love the way that he does.  So many men feel that all of their long hours working to support their families is disregarded and they’re bitched at for not spending enough quality time with her and the kids.

    Time is money.  That makes sense.  Bosses hire employees for their time on the job.  Most people get paid by the hour or a monthly salary.  How much they get paid is determined by their expertise and the quality of work they perform, but ultimately the boss is paying you to do what he does not have the time to do himself.

    Love is time.  When you love someone, you naturally want to spend quality time with them.  You miss them when they’re gone too long.  Go to any retirement home or a home for abused children.  The most important thing to these people is the personal time that you give them.  Studies have shown that teenagers who spend a lot of quality time with their families are far less likely to experiment with drugs and alcohol.  When you volunteer your time to a charity, a school, or a political campaign, it’s because you love what it stands for.

    Time is a non-renewable resource.  We have a set number of hours each day that we can experience life.  We can fritter it away laying out in the yard on a sunny day doing nothing much or we can organize the heck out of it making sure we live every single moment to the fullest.  Sometimes we find out in advanced that we’re sick and have x number of days, weeks, months left to live.  Usually, we have no idea how many days we have left.

    So, when we give the boss our time in order to earn money for those that we love, then we are in a way giving the loved one our time.  The husband could decide that he’d rather sit around watching TV all day or he’d rather go fishing, but instead he goes to work everyday so that his wife can have a nice house and nice things to put in it.  He has given her his fishing time and his TV watching time.  Yeah, he still needs to spend some time talking and connecting on an emotional level because all money and no romance is very lonely.  However, she needs to see that he has in a round-about way given her his time and energy.  He really is trying to give her a gift of his heart.

    To illustrate the point even further, we love professional athletes, musicians, actors, and other entertainers so much that we’ll pay a fortune to see them perform.  Those highly paid athletes are making that kind of money because we love them!  If we didn’t love them, then they wouldn’t get the ticket sales.  It wouldn’t matter how well they threw the ball if nobody wanted to watch them do it.  Famous celebrities are rich because they have a lot of people who love their work.

    This is not to say that it’s okay to give money in lieu of love, but rather that for many men, this is their greatest symbolic gesture.  Remember too, they are hunters at heart.  The caveman had to bring in the dinner or his loved ones would perish.  They give money like women give hugs and kisses to babies.  Look at the single mom who cannot spend time with her children because she’s always working to financially support them.  It’s not because she doesn’t love them.  Men need to remember too, that ONLY giving money as a symbol of their love is like a woman ONLY cooking and cleaning as a symbol of her love.  Both are huge gifts of the heart, but they are certainly not the only gifts that are needed for a strong bond.

    Money does equal love, but there are many additional forms of love to share.  Women hate to feel like they’re just a paid housekeeper, cook, and chauffeur in a relationship.  Men hate to feel like they’re just a life support system for a wallet.  Money can’t buy love and love alone won’t create money, but the two are able to be converted back and forth into each other.  The one can equate to the other.  Love can make you prosperous, and sometimes money means ‘I love you.


    Skye Thomas is the CEO of Tomorrow's Edge, an Internet leader in inspiring leaps of faith. She became a writer in 1999 after twenty years of studying spirituality, metaphysics, astrology, personal growth, motivation, soulmates, and parenting. Her books and articles have inspired people of all ages and faiths to recommit themselves to the pursuit of happiness. After years of high heels and business clothes, she is currently enjoying working from home in her pajamas. To read more of her articles, sign up to receive her free weekly newsletter, and get free previews of her books go to http://www.TomorrowsEdge.net


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    Mentoring and Storytelling as Training Techniques

    Organizations are made up of a group of people brought together for a common purpose. Therefore, organizations are socially constructed realities. They exist in the minds of its members. Knowledge is a key asset that allows organizations to compete in the marketplace. Knowledge only exists in the minds of the people in the organization, and built up over time through relationships. How is this knowledge transferred to other people in the organization?

    Knowledge can be seen as being acquired through experience and through learning. Learning is the product that results through knowledge acquisition and experience. As new knowledge is acquired and applied in work situations a behavior change should occur. This behavior change is learning and can be seen as a source of new knowledge to be applied and tested in the work setting. Therefore, learning is a continuous process. With learning being a continuous process, we need to create opportunities where individuals can make unique contributions to the organization.

    These unique contributions can emerge from mentoring and storytelling.

    A mentor is typically a senior member of an organization who provides support, coaching, feedback, acceptance, and friendship. A mentor creates opportunities for exposure, provides challenging and educational assignments, and serves as a role model or counselor. Let’s take a consulting company as an example. A typical consulting company is set up to have a senior consultant working on teams with junior consultants. The junior consultants tend to make the presentations to the clients. This relationship is further solidified during the after hours where both the mentor and protégé create more personal relationships, such as meeting after hours for drink at the nearby bar. Most mentor relationships develop informally overtime. Research shows that the willingness to mentor is higher for those managers who had been a mentor or a protégé and had good relationships with their supervisors.

    A typical mentor is one who is an expert who draws on his years of experience to extrapolate what works and what doesn’t work. Experts are able to express their knowledge using “rules of thumb.” They know the rules, they know how to get around the rules, and they know when there are exceptions to the rule.

    Much of human learning happens through the vicarious experience of others. That is people learn incidentally by casual dialogue. One way mentoring can be effectively used is through the concept of role models. However, it is only as effective as the support by the organization. The processes of socialization can be aided or hindered by the organization. In some organizations, mentoring is seen by management as a form of fraternization, and therefore prohibited. Role Models can facilitate learning by allowing learning by observation and imitation, and positively reinforces socially acceptable behavior. Mentors teach norms of behavior and convey knowledge about the organization’s values. A mentor needs to display him or herself as an embodied symbol. A phrase such as “look right, be right” comes to mind. Your protégé or even other employees look up to you as a role model for doing the right things and behaving in the right way. If the protégé sees the mentor on the sales floor greeting and talking to customers, the protégé will imitate that behavior. In this way, the mentor is communicating the value of being passionately focused on customer value. The mentor/protégé relationship is about practicing what you preach.


    About The Author Nick Roy is an HR Researcher, Consultant, and freelance business writer. He currently holds a Master of Business Administration and Master of Arts in Human Resources Management from Hawaii Pacific University, and a Bachelor of Science in Hospitality Management from Florida Metropolitan University, Fort Lauderdale. He is also currently pursuing a Master of Arts in Organizational Change from Hawaii Pacific University, with theses research on “The Impact of Technology on Human Resources and Organization Effectiveness.”


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    Memories, Meanings and Lessons For Life

    Some places just feel like home even if you’ve never lived there. I can feel calm settle over me as I turn from the highway and see St. Joseph Convent perched in its solid position above the Pennsylvania Dutch countryside. Its three-story arms spread across the hill as if embracing the furrowed farmland below. The manure-covered fields puff pungent perfume into the April morning air. The dense pine trees planted by my grandfather are almost as tall as the bell tower. I don’t remember the pink and white dogwoods that blush next to the retreat center but then again, I have never been here in spring. An emergency calls me here now.

    Could it have been 45 years ago I watched my beautiful aunt walk down the aisle and become a “Bride of Christ”, a term that kept my eight year-old Catholic mind in puzzlement? I remember the coolness of the chapel and the stained glass colors dancing across the pews. Could it have been so long ago and after successive summer visits, that my twin brother and sister and I found the cows kept by Sister Phillip, the grotto walkway, the Lady of Lourdes statue and chicken coops? Could it have been so long ago that countless arms swaddled in black gauze reached to hug us against ample bosoms?

    How strange it seemed that we had to meet her—Auntie Pep now-called Sister Mary Clare—in a small parlor with uncomfortable velvet chairs. Stranger too was hearing Nana and Pappaw call their daughter, “Sister Clare”.

    There was mystery behind all those doors marked “private” just as surely there must have been some secret hidden behind the starched headpiece and cowl and beneath the long black skirt and veil. Yet for all the mystery, my overwhelming sense was always one of contentment when I walked up the steep marble stairs to the entry hall and candlelit chapel.

    The black habits are gone and I am staying in one of the rooms behind the private doors .I wear my bathrobe and stand shoulder to shoulder with nuns of all ages at a sink to spit toothpaste and water. I carry my tray into the dining room and laugh at jokes around a table. I know the security code to open the backdoor and where the yogurt is hidden in the big refrigerator. It is now a different kind of mystery.

    What are the odds that my 86 year-old Florida- based mother would fall while visiting her baby sister? What are the odds that there would be room down the hill in St. Anne’s Home for the Aged where mother could recover from a multi-fractured hip? What are the odds that each one of her children could arrange schedules to fly across country and take turns caring for her and that the convent would find room for us? Mystery beyond mystery.

    Psychologist Carl Jung would have called my mystery, “synchronicity”. This fortuitous set of circumstances- “synchronicity”– is fraught with meaning and it is my task to figure the lessons.

    Spending days between a health care setting where many will never leave due to infirmity and another home where women stay because of faith, I find these initial lessons the most universal:

    Lesson One:From breakdown comes build up. Mom is getting stronger in the weaker places of her body. She still has more life to live. We all have broken places to rebuild.

    Lesson Two: Caring for the ending of life is as precious as caring for the beginning. May we learn to see its beauty.

    Lesson Three: Respectful listening is the greatest gift we give each other. No other species can verbalize its experience and feelings and have it held in sacred trust.

    Lesson Four: Shared memories create a bond as potent as fire. A memory can either burnish or destroy. It’s our choice.

    I’ve retraced my route and crossed the Susquehanna River. I am flying home to California from Baltimore with these lessons packed in my heart. Perhaps you might find them in a corner of yours.


    Named by Executive Excellence Magazine as one of the top 100 thought leaders in business, Eileen McDargh, CSP, CPAE authored one of the first books on work/life balance. Numerous books and articles later, Eileen serves the meetings industry as a popular international keynoter and on the Board of Directors of the National Speakers Association. You can find products and services offered by Eileen at http://www.EileenMcDargh.com.


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    Marketing Yourself

    Every good salesman knows that you must believe in your product or else be able to do a good job of acting like you do.  It’s no different whether you are marketing products, policies, revolutions, or people.  Marketing is marketing.  Overall image and believability is king.  So how does that play out when you are trying to market yourself?

    For the sake of consistency let’s say that you’re applying for a new job or a promotion at work.  If you have high self-esteem, you probably aren’t reading this article.  So we can also assume that you aren’t too sure of yourself.  You wouldn’t be applying for the position if you didn’t think you could do it, but you’ve got insecurities about how you should go about presenting yourself to the powers that be.  You aren’t a professional schmoozer and that’s not the image you want to put forth anyway.  So how does the everyday person market themselves without coming across as too arrogant nor too shy?

    Let’s start with believability.  Nothing you do or say during the interview is going to matter if you don’t come across as believable.  Your new boss has to trust you.  Nobody hires someone that they can’t trust.  How do you build trust?  First of all, you have to tell the truth.  There are a few people who can lie really well, but not many.  Most people can tell on some subconscious level when they’re being lied to.  You know when you get that gut feeling that they aren’t telling you the whole story.  It’s the same way with most of us, so don’t lie during the interview.  If you really believe in yourself, then no matter how nervous you are, the energy of open and truthfulness will show itself.

    Second, you need to look them in the eye.  Don’t stare down at your feet or gaze blankly at the cup of pens on their desk.  Force yourself to make direct eye contact and to speak as naturally as you possibly can.  It’s okay to look them straight in the eye while shaking hands and simply say, “Forgive me, I’m a bit nervous.”  They will completely understand and say something reassuring.  If they are so uppity that they look down at you for that, then you probably won’t enjoy working for them anyway.  You want to like your boss and coworkers just as much as you like your job description and your paycheck.  So, be open and honest throughout the interview process and remember that you are interviewing them as your future boss too.  It’s not one sided, you are both meeting to determine if you will work well together.

    Next let’s look at your overall image.  How do you market yourself as competent, dependable, intelligent, loyal, and an overall asset to the company?  Start out by not applying for the job unless you are all of those things.  The night before your interview, brainstorm a list of these types of qualities that a boss would want in an employee.  Put yourself in your new boss’s shoes.  What kind of traits would you be looking for?  Then run yourself through a mock interview or even better, have a friend help you to rehearse.  Ask yourself these questions…. Am I competent?  Do I have the basic skills necessary to perform the job or am I going to need training?  How quickly do I learn?  Is this job going to require someone who is a quick self-learner?  It’s okay to stretch a bit beyond your current knowledge base and to apply for things the will be a bit of a challenge.  But you want to be honest and not claim on your resume nor in the interview that you’ve already mastered the skills if you haven’t.  Continue through the list… are you dependable?  What additional assets or talents beyond the basic ones listed on the job description would you be bringing to the company?  Be prepared to tell the interviewer of those extra bonus skills that you’d be bringing to the position.  Rehearse your answers to the imaginary questions so that when you do get into the interview you’ll have some ideas as to aspects of yourself you want to market to your new employer.  By having your answers semi-prepared, you will have an easier time presenting yourself as an intelligent articulate person even if you’re scared to death once the real interview begins.

    Finally, don’t underestimate your physical image.  Be on time.  Show up dressed in the appropriate outfit for the industry.  Know the name of the company, the job title, and the interviewer.  Familiarize yourself with where the bathroom is and go ahead of time.  Don’t load up on a bunch of fluids or caffeine before hand.  These things may sound silly, but there’s nothing worse then squirming in your chair when you’re trying to come across as casually self-confident.  Monitor your speaking voice.  Watch for cuss words and street slang.  Pay attention to tone and inflection.  Don’t allow a whiny voice nor a monotone droll to cost you the career of your dreams.  Again, having a friend pre-rehearse these things with you can add tons of self-confidence when the real interview takes place.

    If you really believe in yourself, then the marketing of yourself shouldn’t be all that difficult.  Just practice what you want to say and how you want to say it.  If you really do not believe in yourself, then you need to work on that first.  If your goal is to create a happy wonderful life for yourself, then you are also interviewing them to see if they will fit into your version of ‘happily ever after.’  You’re looking for a boss that is comfortable and easy to work with.  You want to love your job and to love your life.  You are offering yourself the gift of a new job, a promotion, or a pay raise and you are showing the world why you deserve to have it.


    Skye Thomas is the CEO of Tomorrow's Edge, an Internet leader in inspiring leaps of faith. She became a writer in 1999 after twenty years of studying spirituality, metaphysics, astrology, personal growth, motivation, soulmates, and parenting. Her books and articles have inspired people of all ages and faiths to recommit themselves to the pursuit of happiness. After years of high heels and business clothes, she is currently enjoying working from home in her pajamas. To read more of her articles, sign up to receive her free weekly newsletter, and get free previews of her books go to http://www.TomorrowsEdge.net


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    Management Storytelling

    Example of the Consulting Alliance’s Rich Diversity: Managing through Stories

    One of the top management/supervisory challenges in our world of information overload is to cut through the clutter. More than 3,000 messages bombard each of us every day, and these constant distractions blur employees’ vision and distort their focus. To overcome all these distractions, managers and supervisors need to continually remind employees of the University’s core values-as well as their college’s or department’s-to keep them centered on their own roles in achieving the University’s mission.

    Storytelling is a powerful tool for meeting this challenge. The power of stories is that they captivate both the minds and the hearts of the people listening. Just as we all fondly remember family stories that we heard years ago, employees remember stories that their leaders tell them, and those stories become guides for carrying out their responsibilities. By continually telling stories that illustrate the organization’s values, everyone will be clear about where the team is going and how each can contribute to, and benefit by, achieving the goals.

    Stories also are an effective teambuilding tool, as the College of Education staff discovered when they participated in a Corporate Storytelling® session. When the members of a work group are given the opportunity to share their personal stories with one another, they uncover shared values. As a result, they work together better, support one another more enthusiastically, and are better equipped to serve the customer more effectively.

    Many of America’s top business leaders regularly use stories to recognize employees “caught doing something right.” By highlighting employees’ accomplishments, managers and supervisors clearly convey the organization’s values and illustrate how those values are being brought to life throughout the organization. The employees who are recognized know that they efforts are appreciated, and others quickly understand what it takes to be successful.

    Strategic planning is another application of organizational storytelling, and one company’s highly successful experience with this use was the subject of an article in the Harvard Business Review. For my book on Corporate Storytelling, I’ve interviewed the leaders of a number of successful companies, such as Costco, FedEx, Nike, 3M and Kinko’s, about a myriad of uses for stories by managers.

    Like the leaders of many successful businesses, University managers and supervisors can leverage stories to convey key messages. How and when can you use stories to communicate more effectively? Which stories can your college tell that will keep everyone on your team focused on the University’s values-as well as your own team’s role in enacting those values?

    Cut through the information clutter by putting the power of story to work for you. Become a more effective manager. Start telling a few well-chosen stories.


    © Evelyn Clark, The Corporate Storyteller, is president of Clark & Company, a marketing communication firm in the Seattle area. A public relations practitioner with more than 20 years experience, she was accredited by the Public Relations Society of America in 1986. Her firm's services include facilitation of retreats and communication workshops, marketing and communication management, media relations strategy development, and media training. http://www.CorpStory.com


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    Location, Location, Location – Where to Set Your Stories for Best Effect – and Easier Writing!

    When it comes to writing fiction, there are numerous advantages to creating a make-believe setting – whether it be a house, a street, a town or even a whole country.

    Not only do you not need to worry about the little things like train and bus schedules, what time the sun sets, what kinds of flowers bloom where etc., you’ve also got free rein on all the buildings, the streets, the municipal systems, even the type of government.

    Good writers spend lots of time checking police procedures, technology and how real places look, feel and operate. When you make everything up – you save on all that research. Okay, you still need to use you mind to imagine everything but no-one can ever turn round to you and say you got something wrong – because it just can’t be wrong!

    Unless you’re writing fantasy or science fiction, you don’t need to go so far as to invent everything. Many writers choose to invent just the town (and the people in it) and leave the country and state and its political system intact. This is good way to create veracity without being a slave to the truth.

    One major disadvantage is that readers have gotten used to modern fiction being set in real places – they expect it. Therefore, if you present a fictional town, some readers will baulk and cry: well, if that’s not real, how can I begin to believe anything else this author tells me!

    Some readers may feel cheated that you, as the author, are playing God and consequently can shape the ‘rules’ in your world. This may hinder their willing suspension of disbelief.

    Plus, there’s the need to identify. People like things to hold on to – things that feel real. Sometimes one of the advantages of setting your story in New York, Paris or London can be the reader is filling in the details for you. Place a reader in a nebulous, unfamiliar environment and they’ll feel lost unless you describe the place fully – which may in turn hinder your ability to pace the action.

    Stephen King’s Castle Rock is a very familiar place – he uses it in many of his novels. What many people don’t realize is that this place is completely imaginary. Sure, it’s based on several places in Maine but it’s designed to be a credible backdrop – rather than a real place.

    Kathy Reichs uses real Canadian cities as the backdrops to her novels – describing them with a freshness that makes them very real – especially to readers who may never have experienced them first hand.

    JK Rowling uses a combination of real English places like London and Oxford and imaginary locations like Hogwarts to root her reality in real life but also give her the latitude to take her readers on a magical adventure.

    There’s no right or wrong way to do these things. Only one rule is important. Whether your location is real or imaginary, it must be believable.

    So – if you’re tempted to invent a city, where do you start?

    Make a map. Start small – with just one street and move outward from there.

    Most of my stories (three novels and about a dozen short stories) are set in a fictional town – loosely based on the place I grew up in – called West Ridge. I have a map – it’s just a sheet of A4 I have taped near my desk. Sometimes I will add to it if I decide I want one of my characters to take a walk round a park or drive over a bridge, or whatever. The best part is that it’s organic – it grows larger and more complex with every story.

    It has bars, clubs, shops, roads, hills, rivers, housing estates, statues, parks, fountains and – best of all, it’s as real to me as the keys on this laptop!

    Invent your own city if you like. It can be a lot of fun.


    This article is written by Rob Parnell. Visit his website at www.easywaytowrite.com


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    Legible Printing For Small Business

    A small business’ budget for printing relies on desktop publishing for most of its projects. While a commercial printer offers higher standards, not all small businesses can afford this luxury. In many cases, a desktop printer or office supply shop can produce handouts and other important literature in a legible fashion for a fraction of the price that printing houses charge.

    The small business owner needs to know when to spend the money on glossy paper and professional quality copies and when a less expensive process will work just as well. If the business is producing a brochure or catalog, the investment in glossy paper may be worth the improvement in image. However, for handouts or sales promotions, a less expensive option works just as well.

    Producing good quality promotional literature is helped greatly by a desktop publishing program. There are many such software packages on the market that will meet the needs of the small business. When purchasing a software package, remember to check the computer system and printer requirements of the software. A high-end progam may require more sophisticated computer resources than are available in-house.

    A suitable printing program for small business computers is Microsoft Office Publisher. One of the advantages of Publisher is that it offers templates for producing common types of printed materials. Another advantage is that these templates are custom-fit to Avery printing products such as gummed labels. This combination makes Publisher quite easy to use for everyday operations. Publisher is compatible with most desktop printers.

    Most desktop printers are called ink jet. These printers interpret the image to be printed as a series of dots to be printed. Better printers produce more dots per inch (dpi) which gives a better quality copy. However, ink jet printers will be slower than a laser printer because the ink must dry before the printer moves on or the copy will smear. Ink jet printers require the right kind of paper that will absorb the ink properly.

    Beyond using ink jet compatible paper for literature on a desktop printer, a professional piece of literature needs to be on glossy paper. Any promotional piece like a brochure needs to be on heavier stock but not necessarily glossy.
    Desktop printers are designed to print ordinary paper copies so check the printer with a variety of papers before investing in heavier stock papers.

    In today’s small business environment, many secretaries are versed on how to operate the simpler printing software. When a small business needs a large quantity of literature, an office supply store may offer a better deal on bulk printing than if you did the printing in-house. If you closely examine what it’s really costing you – paper, software, printer, cartridges, and labor, you may find a store like Office Depot can take your hard copy or file and do a better job that won’t cost you any more.

    Another alternative is to use the desktop publishing package to create the brochure or catalog in-house and bring the literature to a commercial graphics house for printing

    These printing houses are now able to convert desktop publishing files to run on commercial printing presses.

    This is another way to save money on promotional literature.

    Printing costs for a small business can sometimes be avoided. If your business can support in-house desktop publishing, this option can save you lots of commercial expenses and allow your small business to produce even more marketing material.


    Copyright 2005 Benjamin Dego. All rights reserved.

    Benjamin Dego is the owner and operator of Fire Printing which is a principal resource for information on printing on the internet. Please visit his archive of articles at: http://www.fireprinting.com


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    Leadership Storytelling

    To Fire Up Employees and Please Your “Customers”– Tell Your Stories!

    One of the top leadership challenges in this world of information overload is to cut through the clutter. More than 3,000 messages bombard each of us every day, and these constant distractions blur employees’ vision and distort their focus. Managers need to constantly remind employees of the company’s core values to keep them centered on the corporate mission. The message needs to be so clear that everyone in your organization understands your values and behaves accordingly.

    Storytelling is a powerful tool for meeting this challenge. By continually telling stories that illustrate the organization’s values, everyone will be clear about where the organization is going and how each can contribute to, and benefit by, achieving the goals. The power of stories is that they captivate both the minds and the hearts of the people listening. Just as we all fondly remember family stories that we heard years ago, employees remember stories that their leaders tell them, and those stories become guides for carrying out their responsibilities.

    For example, Jim Sinegal, co-founder, CEO and president of Costco Wholesale, regularly uses stories to convey Costco’s corporate values and to illustrate how those values are being brought to life throughout the company. One of his favorites is The Salmon Story.

    It’s about a meat department buyer who, over a five-year period, was able to significantly improve the fresh salmon product while lowering the price significantly. The boneless, skinless, top salmon fillet now found in Costco meat departments is priced 20% less than the fresh salmon offered five years ago, which was not trimmed nearly as well.

    Jim loves the Salmon Story because it exemplifies Costco’s core values-delivering value to customers through high quality products at low prices. This story also demonstrates the exceptional results that can be achieved by staying focused on the organization’s values.

    The Salmon Story has become a Costco legend inside the company, as well as throughout the business world. (A contact at American Express told me recently, “Even I’ve heard that one!”)

    For my upcoming book on Corporate Storytelling, I’m interviewing leaders of well-known, successful companies about how they use stories as a management tool. In addition to Costco, they include FedEx, Nike, The Container Store, 3M and Kinko’s, and I’ll be sharing some of those at the June 18 meeting.

    In the meantime, be thinking about how you can employ storytelling more effectively in your company. What story can your company tell that will help to keep everyone focused on the corporate values-as well as your commitment to living by them? Share your thoughts with the people you work with–and most of all, tell your stories!


    © Evelyn Clark, The Corporate Storyteller, is president of Clark & Company, a marketing communication firm in the Seattle area. A public relations practitioner with more than 20 years experience, she was accredited by the Public Relations Society of America in 1986. Her firm's services include facilitation of retreats and communication workshops, marketing and communication management, media relations strategy development, and media training. http://www.CorpStory.com


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